Independent Bookstore Day

Bookstore Pop-Up

Beaver Dam's local bookstore is hosting a
three day shopping and celebration event!

Friday, April 26                  12 pm - 6 pm
Saturday, April 27            9 am - 6 pm
Sunday, April 28               9 am - 6 pm

Held at the Beaver Dam Chamber of Commerce
127 S Spring Street, Beaver Dam, WI


Little girl reading


Fri, Apr 26
4-4:30 pm
Spanish Storytime
Cuentos en español

Sat, Apr 27
late morning

Surprise Celebrity Storytime

Sun, Apr 28
1:30-2 pm

River Dog Storytime


books for the beach


Over 700 titles for readers of all ages!

Books by local authors!

Toys, games, and puzzles!

Tote bags, mugs, tea towels, and more!

Cards for all occasions!




How to get a FREE prize:

  1. Post about the pop-up on Facebook, Instagram, or Twitter and tag @riverdogbookco
  2. Sign up for the River Dog Gazette, River Dog Book Co.'s newsletter (click here!)


Children's Books

These exclusive versions of beloved children's books are available ONLY at independent bookstores starting on April 27, Independent Bookstore Day!

children's toys

Children's Toys

A range of children's toys from activity books and coloring sets to puzzles and stickers will be available for purchase - perfect for birthdays or upcoming family trips!

children's toys

New & Used Books

A full selection of new & used children's books (board books, picture books, and chapter books), teen books, and adult books (fiction and nonfiction) in a range of prices will be available for purchase.

Free Audiobooks on Saturday, April 27


Free audiobooks! Available through our partner,, create a free account now to receive an email with a link to the books on April 27th. Then, come celebrate in-store!

Free Audiobooks on Saturday, April 27
Ideal Bookshelf gift products

Bookish Gifts

Jane Mount is a graphic designer who creates unique book-related designs and shares them with the world in the form of various gift products like tote bags, mugs, and book pins made by her company, Ideal Bookshelf.

Ideal Bookshelf gift products

Tea Towels

These exclusive Independent Bookstore Day tea towel designs from 2018 and the new tea towels from 2019 will be available for purchase on April 27th.



Birthdays, graduation, Mother's Day, new baby, or just to say "I love you" - we have all stationary occasions covered thanks to cards by Fresh Frances and Ideal Bookshelf!

three bluebirds logo

Swedish Dishcloths

The original Swedish dishcloth material was invented by a Swedish engineer in 1949. Three Bluebirds dishcloths are made with this same material: 70% wood cellulose from FSC certified forests and 30% cotton.
They replace paper towels and sponges, can be washed over 200 times, last for 9 months or more, and are biodegradable!
three bluebirds logo

Join us for Independent Bookstore Day!

What is Independent Bookstore Day?
Independent Bookstore Day is a yearly national celebration of independent bookstores. It takes place at indies across the country on the last Saturday in April. Every store is unique and holds their own events to celebrate the day. Each year, there are exclusive books and literary items that you can get starting only on that day, available only at independent bookstores. River Dog Book Co. will be celebrating with a three-day pop-up bookstore this year!