- A little indie bookstore with a big personality. -
River Dog Book Co. is a full-service independent bookstore selling new, used, audio, and e-books online, holding virtual events and pop-up shops, and working on growing as a sustainable, novel model bookstore focused on highlighting diverse, global, inclusive, and representative books.
River Dog Book Co. Mission: To create community and foster cross-cultural communication and understanding via access to literature and literacy-related events.
As a location-independent, independent bookstore, we've criss-crossed the country. We opened in North Carolina, moved to Beaver Dam, Wisconsin, landed in Portland, Oregon, and now have moved back to Oconomowoc, Wisconsin (about halfway between Madison and Milwaukee), serving our River Dog Readers both near and far.
About the owner: BrocheAroe Fabian ("bruh-kuh" for short) is an Anthropologist, a world traveler, a writer, and a 16-year veteran of the book industry. Throughout her career, she has worked for 1 museum library, 1 corporate bookstore, 3 publishers, and 5 independent bookstores. In 2018, she finally opened her own shop!
In addition to running River Dog Book Co., Broche is currently a Marketing Manager for Sourcebooks, an independent publishing company, running marketing campaigns specifically with independent bookstores. She is also a MIBA Board Member, the founder of the Pop-Ups, Bookmobiles, and Other Non-Traditional Bookstores Facebook group; an admin for the Diversity, Equity, and Inclusion in Bookselling, Mysterious Indie Bookselling, and other bookselling Facebook groups; and is the moderator of the Publishers Weekly BXsellers Facebook Group. She has an MFA in Writing Literature for Children and has taught bookselling, English Literature, Creative Writing, and ESL/ELL classes. She regularly provides independent bookselling and sensitivity reading consulting services for bookstores, authors, illustrators, and publishers.
Previously, Broche sat on the American Booksellers Association Diversity, Equity, and Inclusion Committee, was a paid book reviewer for the Shelf Awareness for Readers newsletter, wrote a quarterly book recommendation column for Triangle Style Magazine, and taught in the Professional Bookseller Certification Program.
River Dog Book Co. is an active supporter of human rights, and welcomes book friends of all kinds, regardless of age, race, gender, ethnicity, ability, sexual orientation, socio-economic status, and citizenship status.