WHAT PERSONAL INFORMATION ABOUT CUSTOMERS DOES RIVER DOG BOOK COMPANY, LLC GATHER?

The information we learn from customers helps us personalize and continually improve your general interaction with River Dog Book Co. and your shopping experience at RiverDogBookCo.com. Here are the types of information we gather:

INFORMATION YOU GIVE US

We receive and store any information you enter on our website or give us in any other way. You can choose not to provide certain information, but then you might not be able to take advantage of certain features, like online shopping. We use the information that you provide for such purposes as responding to your orders, customizing future shopping for you, improving our store, and communicating with you.

AUTOMATIC INFORMATION

We receive and store certain types of information whenever you interact with us. For example, like many websites, we obtain certain types of information when your Web browser accesses RiverDogBookCo.com. A number of companies offer utilities designed to help you visit websites anonymously. Although we will not be able to provide you with a personalized experience at RiverDogBookCo.com if we cannot recognize you, we want you to be aware that these tools exist.

DOES RIVER DOG BOOK COMPANY, LLC SHARE THE INFORMATION IT RECEIVES?

Information about our customers is an important part of our business, and we are not in the business of selling it to others. We share customer information only as described below.

AGENTS

We employ other companies and individuals to perform functions on our behalf. Examples include fulfilling orders, delivering packages, sending postal mail and email, analyzing data, providing search results and links (including paid listings and links), processing credit card payments, and providing customer service. They have access to personal information needed to perform their functions but may not use it for other purposes.

BUSINESS TRANSFERS

In the unlikely event that River Dog Book Company, LLC, or substantially all of its assets are acquired, customer information will be one of the transferred assets.

PROTECTION OF RIVER DOG BOOK COMPANY, LLC AND OTHERS

We release account and other personal information when we believe release is appropriate to comply with the law or protect the rights, property, or safety of River Dog Book Company, LLC, our customers, or others. This includes exchanging information with other companies and organizations for fraud protection and credit risk reduction. Obviously, however, this does not include selling, renting, sharing, or otherwise disclosing personally identifiable information from customers for commercial purposes in violation of the commitments set forth in this Privacy Policy.

WITH YOUR CONSENT

Other than as set out above, you will receive notice when information about you might go to third parties, and you will have an opportunity to choose not to share the information.

HOW SECURE IS INFORMATION ABOUT ME?

We work to protect the security of your information during transmission by using Secure Sockets Layer (SSL) software, which encrypts information you input. Of course, we transmit the entire credit card number to the appropriate credit card company during order processing. It is important for you to protect against unauthorized access to your account and to your computer. Be sure to sign off when finished using a shared computer.

WHAT CHOICES DO I HAVE?

As discussed above, you can always choose not to provide information, even though it might be needed to receive a newsletter or make a purchase via RiverDogBookCo.com. In addition, the Federal Trade Commission provides useful information about online privacy on its own website, Site Seeing on the Internet : http://www.ftc.gov/bcp/conline/pubs/online/sitesee.htm

CHILDREN

If you are under 18, you may use RiverDogBookCo.com only with the involvement of a parent or guardian.

CONDITIONS OF USE, NOTICES, AND REVISIONS

If you choose to visit RiverDogBookCo.com, your visit and any dispute over privacy is subject to this Policy, including limitations on damages, arbitration of disputes, and application of the law of the state of Wisconsin. If you have any concern about privacy at RiverDogBookCo.com, please send us a thorough description to customerservice@riverdogbookco.com, and we will try to resolve it.

Our business changes constantly, and our Privacy Policy may change also. We may email periodic reminders of our notices and conditions, unless you have instructed us not to, but you should check our website frequently to see recent changes. Unless stated otherwise, our current Privacy Policy applies to all information that we have about you and your account. We stand behind the promises we make, however, and will never materially change our policies and practices to make them less protective of customer information collected in the past without the consent of affected customers.