Summertime Pop-Up Bookshop

Bookstore Pop-Up

Beaver Dam's local bookstore is hosting a
three day shopping and celebration event!

Friday, August 16             9 am - 6 pm
Saturday, August 17       9 am - 6 pm
Sunday, August 18          9 am - 6 pm

Held at the Beaver Dam Chamber of Commerce
127 S Spring Street, Beaver Dam, WI


books for the beach


Over 700 titles for readers of all ages!

Toys, games, and puzzles!

Tote bags, mugs, tea towels, and more!

Cards for all occasions!




How to get a FREE prize:

  1. Post about the pop-up on Facebook, Instagram, or Twitter and tag @riverdogbookco
  2. Sign up for the River Dog Gazette, River Dog Book Co.'s newsletter (click here!)


Children's Books

These exclusive versions of beloved children's books are available ONLY at independent bookstores! We'll have these and more from board books through Young Adult novels.

children's toys

Children's Toys

A range of children's toys from activity books and coloring sets to puzzles and stickers will be available for purchase - perfect for birthdays or upcoming family trips!

children's toys

New & Used Books

A full selection of new & used children's books (board books, picture books, and chapter books), teen books, and adult books (fiction and nonfiction) in a range of prices will be available for purchase.

Summer Listening Challenge from


Free audiobooks! Available through our partner,, create a free account and use coupon code SWITCH to receive free audiobooks as part of your sign-up process. Perfect for roadtrips, family vacations, or longer commutes!

Summer Listening Challenge from
Ideal Bookshelf gift products

Bookish Gifts

Jane Mount is a graphic designer who creates unique book-related designs and shares them with the world in the form of various gift products like tote bags, mugs, and book pins made by her company, Ideal Bookshelf.

Ideal Bookshelf gift products

Tea Towels

These exclusive tea towel designs are available ONLY at independent bookstores! We will also have tote bags for tots and adults, as well as many other gift items.



Birthdays, graduation (it's never too late), new baby, or just to say "I love you" - we have all stationary occasions covered thanks to cards by Fresh Frances and Ideal Bookshelf!

three bluebirds logo

Swedish Dishcloths

The original Swedish dishcloth material was invented by a Swedish engineer in 1949. Three Bluebirds dishcloths are made with this same material: 70% wood cellulose from FSC certified forests and 30% cotton.
They replace paper towels and sponges, can be washed over 200 times, last for 9 months or more, and are biodegradable!
three bluebirds logo

Join us for Bookstore Romance Day
on Sat., Aug. 17!

Bookstore Romance Day Author Event

What is Bookstore Romance Day?
Bookstore Romance Day is a yearly national celebration of independent bookstores and readers of the Romance genre. It is a day designed to give independent bookstores an opportunity to celebrate Romance fiction—its books, readers, and writers—and to strengthen the relationships between bookstores and the Romance community. It takes place at indies across the country on a Saturday in August, which is Romance Awareness Month. Every store is unique and holds their own events to celebrate the day. River Dog Book Co. will be celebrating with a three-day pop-up bookstore this year! But don't worry, we will have books other than Romance titles, too.

Bookstore Romance Day logo